There is an over abundance of HVAC suppliers in my small city

I live in the same small city where my grandparents raised my parents and where my parents raised myself and my siblings.

My graduating class had, at most 70 students, all from our small community and all well known among the people in this community.

It’s difficult to walk into any store or corporation without knowing or recognizing at least a single employee, owner, or fellow customer present. Since our small community is thriving despite its size, there are a number of successful businesses. One example is the delicious bakery downtown that has been here for more than two generations and this quaint grocery store on the opposite side of the street now owned by its fourth generation. No matter where you go, almost everything is a family business, even the multiple gas stations. Strangely, there are 5 separate heating and cooling businesses who all do service work. They all run ads on local television and all 5 have large billboard advertisements along the highway running adjacent to the town, the one major thoroughfare in and out of this community. Ironically, there are more Heating and Air Conditioning businesses to pick from than any other corporation or service in town, but it’s the hardest decision on who to use that you’ll ever make. They have all made names for themselves for their terrible customer service and needlessly high prices. It’s a real wonder one of them hasn’t broken from the pack yet and decided to supply excellent service for consistent customers in exchange. If there were this 5 choices for donuts, you would suppose at least one of them would be delicious.


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