Upon a little more digging, I read that Google was known for doing pay per click a lot, and their Google ads were often PPC
Obviously, my current ads weren’t working very well. Even though I paid a decent amount of money to spread the word about my HVAC business, it did very little to help. Now I could do what a lot of people do, which is groan and get frustrated, however, I decided to do a little bit of research to see where I could change. This is when I learned about pay per click. PPC is a form of advertising where you pay a place like a search engine to show your ads, and when someone clicks on your ad, you pay a fee. At first this sounds bad, because it seems like you are paying for someone to just merely visit your website, and wouldn’t be getting any profits. But the way it works is if someone visits your website, and buys your service, so in my case HVAC services, then the cost of the service will far outweigh the small fee you had to pay. So you will make a lot more money in the long run. I found myself really interested in what PPC could do for me. Upon a little more digging, I read that Google was known for doing pay per click a lot, and their Google ads were often PPC. This would be a great way to help advertise my business. After I read about PPC, it opened an entire new world for me, because it then led me to subjects such as SEM, SEO and other great forms of digital marketing, all of which can greatly help a company thrive.