When I was a child, there were signs all over the location.
There was constantly a pitch plus some face shown across a big sign.
Like bigger is constantly better. But the signs never held up. They constantly ended up looking tattered and weather worn. I often wondered if that was what happened to that business. Now, I am the face of my own Heating as well as A/C business. However, marketing our Heating as well as A/C company has come a very long way from the afternoons of the signs. This week, it’s all about getting the right sets of eyes engaged through online and digital marketing. Just having a little website is not near enough. Sure, having an Heating as well as A/C company without any online platform would be a horrible company choice. But an Heating as well as A/C company dealer needs to be smart by managing plus using the digital and online presence. That’s why I count on search engine marketing as the center of our digital plus online marketing efforts. This strategy is one that I trust to be handled by the online marketing firm that I use. They are able to market our website using SEO, link building plus even with pay per click to target the most important potential clients. I made the commitment to online plus digital marketing about a year ago. It is a commitment that I suppose has proven results. Through our retooled website plus the online marketing tactics, I am seeing far more links with clients. And really, that is what is needed. Marketing has to be more than a strategically locationd sign these afternoons.